The Coffee Visionary: The Life and Legacy of Alfred Peet

Discover the captivating life and lasting contributions of Alfred Peet, the visionary coffee roaster who revolutionized the American coffee scene. Immerse yourself in this engaging biography, skillfully crafted by esteemed Dutch journalist and coffee expert, Jasper Houtman. Delve into Peet's remarkable journey, from his roots in a family of coffee traders in Holland to the establishment of his iconic coffee haven, Peet's Coffee & Tea, in Berkeley, California in 1966.

Experience the compelling narrative as Houtman expertly weaves together personal anecdotes, interviews with Peet's loved ones, colleagues, and profound archival research. Gain profound insights into Peet's unwavering devotion to quality and his meticulous roasting techniques, which captivated a dedicated following of coffee connoisseurs in the San Francisco Bay Area. Immerse yourself in the cultural and social landscape that shaped Peet's life, from the counterculture movements of the 1960s to the emergence of the specialty coffee scene in the 1980s and beyond.

Unveil the captivating and influential legacy of Alfred Peet, a true coffee pioneer. Whether you're a coffee aficionado, a history buff, or simply curious about the individuals who have shaped the modern coffee industry, The Coffee Visionary is an absolute must-read. Prepare to be captivated by the rich history, artistry of roasting, and the profound impact of this extraordinary individual.