Unravel the captivating journey of coffee, the world's most beloved beverage, with Uncommon Grounds. With a compelling narrative, Mark Pendergrast takes readers on a fascinating ride from coffee's humble origins in Ethiopia to its present-day dominance epitomized by Starbucks. This thought-provoking book explores the significant cultural shifts that have shaped the coffee industry, including the devastating Coffee Crisis, the emergence of Fair Trade, and the ascent of the discerning third-wave coffee enthusiasts obsessed with unparalleled quality. As coffee maintains its unquestionable influence on society, Uncommon Grounds serves as the ultimate guide, offering valuable insights into the relentless evolution of this universally adored drink.